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- President Obama, Mitt Romney, and outside groups spent more than $55 million on advertising running between Sept. 25 and Oct. 1, according to sources watching the advertising market. Obama's campaign alone spent $21 million during the last week, while Romney's campaign dropped $14 million on its own advertising. INTERACTIVE:
- Battleground Ad Spending All told, Obama's team has spent a total of $285 million on broadcast, cable, and radio advertising, while Romney's camp has spent $117 million. Add in outside spending and the total spent on the general election tops $724.6 million to date. With 39 days to go until Election Day, the 2012 campaign has already eclipsed the total amount spent in the 2008 cycle.
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